Belonging to BNI is like having dozens of sales people working for you ... because all of them carry several copies of your business cards around with them. When they meet someone who could use your products or services, they hand out your card and recommend you.* It's as simple as that! It's simple because it's based on a proven concept by BNI Founder, Dr Ivan Misner, called "givers gain." If I give you business you'll give me business and we'll both benefit as a result.